PartnersMarket Provides Strategic Marketing and Go-To-Market Services to the Mexican IT Industry
PartnersMarket Consulting, Inc. is the leading provider of Strategic Marketing and Go-To-Market consulting
services to the Mexican IT industry since 2006. We have helped large Mexican IT service providers to expand their
operations in the US by leveraging their nearshoring capabilities.
We have been the Marketing Advisors to MexicoIT since 2007. MexicoIT is the
organization tasked with promoting the capabilities and advantages of the Mexican IT industry in the US.
The MexicoIT program, designed and operated by Mexico’s National Chamber of the Electronics,
Telecommunications and Information Technology Industry (CANIETI), is backed by the Mexican Ministry
of Economy. The program builds brand equity for MexicoIT as the country brand of the Mexican IT industry,
promotes Mexican IT Service providers that compete in the US, and fosters foreign investments in the in the
IT industry of Mexican states.
Our Strategic Marketing planning support for the yearly MexicoIT campaigns and effective Go-to-Market
execution enabled MexicoIT to successfully achieve its awareness and positioning goals. The campaign’s
accomplishments include the recognition of Mexico as a IT sourcing country of choice by key Gartner
analysts. We created collateral to support the MexicoIT presence at events. In addition to executive
presentations, we scripted a promotional video highlighting the Mexican IT industry opportunities that
was very well received, and we authored advertorials published in Business Week, Global Services,
and other media. We helped in the selection of and participated with MexicoIT in major IT industry events
where we provided support and guidance for the executives, and briefed analysts on the advantages and
differentiators of nearshoring to Mexico.
In addition to the recognition provided by publications and analysts reports, MexicoIT was awarded the
“Best Midmarket Solution Services Midsize Enterprise Innovation Award,” at the Midsize Enterprise Summit
held in September of 2007 in La Quinta, CA, and the “Outsourcing Marketing Excellence” Award at the Midsize
Enterprise Summit 2008 for successfully promoting the Mexican IT industry and helping it to effectively
penetrate the US IT market.
During 2007 and 2008 we trained over 200 Mexican executives of several Mexican States in Marketing
Planning and Go-to-Market disciplines, and merited high marks by the attendees. The evaluations of the
workshops can be seen, organized by state, by clicking on the names below.
Get more Information about nearshoring opportunities.