Strategic Marketing

Our Strategic Marketing Services: We review your company’s objective and offerings – products, services and capabilities.

For each of those offerings we research and analyze the marketplace. Based on the conclusions of the analysis we suggest the most attractive customer segments and determine value propositions on the offerings for each segment.

We then analyze your firm’s strengths and weaknesses in order to deliver the offerings for these segments. Once the offerings and segments have been chosen, we help you determine your winning positioning and craft the key messages and most effective routes to market your products and services.

The innovative positioning and marketing strategy that PartnersMarket crafted for Sinapsis was key to the success of the our company in the US IT Services market

Gerardo Rodriguez, Sinapsis CEO